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Launching a brand fully dedicated to pleasing the eye.

Wouldn't it be nice if you could just feast your eyes on the beautiful things in life, without being distracted by worries?


For Grand Vision, parent company of optician brands like Pearle, EyeWish, Vision Direct and Charlie Temple, we developed Sightful: a contact lens platform that aims to disrupt the industry. 


We created a brand fully dedicated to pleasing the eye. Sightful is here to make buying and wearing contacts comfortable. To view the world without any hassles or headaches. Because seeing should be pleasurable.


We defined the brand purpose, developed the brand strategy and created the brand concept, name and visual identity.

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lower g for

more balance 

parentheses shaped like a contact lens 

square dot to make it more graphically appealing 


Every brand effort is fully dedicated to pleasing the consumer's eyes. 

Sightful Brand Manifesto

Let's face it. Having bad sight is no joke.

Luckily we don't live in the middle ages anymore - today contact lenses offer the best solution and the most freedom of movement.


Unfortunately, this doesn't solve being constantly confronted with having bad sight. That's because the whole process of buying and applying is a hassle. No surprise that many lens wearers give up - or don't even try them.


Sightful is here to make buying and wearing contacts more comfortable. We believe nothing should stand in the way of being able to do what you want to do. To view the world comfortably, without any hassles or headaches.


Seeing should be pleasurable. That's why we're fully dedicated to pleasing your eye. We are here to serve them. In every possible way. 

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