And Now This developed the campaign for the election of Amsterdam's Night Mayor 2023. 
 

The night mayor is someone who watches over its night citizens. A mother or father figure bridging gaps between all parties involved around Amsterdam’s night life - and who takes a stance when needed.

 

With our campaign promoting the election of a new night mayor we wanted to emphasize the importance of the role. “The night belongs to everyone” has a uniting and activating spirit, something that all night citizens can get behind.