Tucked away in Bleyenberg’s basement, nightclub Het Magazijn is a new, intimate night club that's all about high quality music, freedom, equality and anonymity. The 150-capacity spot is backed by a Funktion-One sound system.

Het Magazijn ("the storage room") is situated in the actual storage room of the old Kwantum wallpaper store, back when John Bleyenberg was in charge.

Soon after opening, Het Magazijn made it to Mixmag's list of The World's Best New Clubs.
"It makes for an unbeatably intimate Dutch party."

And Now This developed the branding, created the name, visual identity and built their digital platforms.