top of page

The Untold Stories of Starting a Creative Business.

Podcast #11:

Edson Sabajo

of Patta

(Language: Dutch)

Jeroen en Paul spraken met Edson Sabajo, oprichter en mede-eigenaar van Patta.

Een sneakerstore, uitgegroeid tot een wereldwijd begrip. 15 jaar na opening is Patta niet alleen meer een exclusieve sneakershop met locaties in Amsterdam en London, maar ook een streetwear label dat wereldwijd in 20 high-end locaties wordt verkocht.


We praten met Edson over hoe Patta sneaker culture naar Nederland haalde, over dingen terug doen voor de community en over de ups en downs van creatief ondernemen.

The Untold Stories of Starting a Creative Business.

Subscribe to the podcast


About the podcast

Early 2018, creative directors duo Paul Bakker and Jeroen de Korte launched creative agency And Now This. But how do you actually start a creative business? What are the watch-outs? What does it take to quit your job and get your own company up and running?


For aspiring creative entrepreneurs, any nugget of advice you can get from someone who's been there before is like gold. Naturally, Paul and Jeroen started talking to the people who came before them. But instead of keeping that valuable information to themselves, they wanted to share it with the global creative community. 

In the podcast, hosts Paul and Jeroen talk to founders of successful and inspirational creative agencies and businesses around the world. To uncover their untold stories. 

The podcasts are recorded in English and Dutch and released monthly.

To listen, subscribe to the podcast to get the latest episodes. 

"The Untold Stories of Starting a Creative Business" is produced in collaboration with music production studio Antfood and Amp.Amsterdam.




Paul Bakker and Jeroen de Korte
bottom of page