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The Untold Stories of Starting a Creative Business.

Podcast #16:

Kerrie Finch

of futurefactor

(Language: English)

On this episode we sit down with Kerrie Finch, founding partner of futurefactor, one of the most successful reputation management companies within the creative, startup and tech sectors. Futurefactor helps brands like AirBnB, Happn and MediaMonks to establish a reputation through PR messaging and thought leadership. The company was founded in 2009 and employs 20 people across offices in Amsterdam, London and LA. 


We talk to Kerrie about how successful entrepreneurs were often bad employees, about taking women more seriously in business and why it's essential to drink lots of coffee with lots of people.

The Untold Stories of Starting a Creative Business.

Subscribe to the podcast


About the podcast

Early 2018, creative directors duo Paul Bakker and Jeroen de Korte launched creative agency And Now This. But how do you actually start a creative business? What are the watch-outs? What does it take to quit your job and get your own company up and running?


For aspiring creative entrepreneurs, any nugget of advice you can get from someone who's been there before is like gold. Naturally, Paul and Jeroen started talking to the people who came before them. But instead of keeping that valuable information to themselves, they wanted to share it with the global creative community. 

In the podcast, hosts Paul and Jeroen talk to founders of successful and inspirational creative agencies and businesses around the world. To uncover their untold stories. 

The podcasts are recorded in English and Dutch and released monthly.

To listen, subscribe to the podcast to get the latest episodes. 

"The Untold Stories of Starting a Creative Business" is produced in collaboration with music production studio Antfood and Amp.Amsterdam.




Paul Bakker and Jeroen de Korte
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