And Now This launches Dutch Mind Masters

With a team of technical experts, brand building agency And Now This created a machine that transforms mind power into abstract art. Seated in front of the canvas, users are fitted with an EEG-brainwave headset that monitors brain activity. This information is then sent from the EEG headset to the custom-made paintball device, which enabled participants to shoot paintballs at the canvas, creating a collaborative abstract painting.

Paul Bakker, co-founder And Now This: "Our client Five Degrees highly values the human approach. We believe this is a unique position within the FinTech industry, so we wanted to keep building the brand on these core values. We explain that technology never builds itself: you will always need human minds for unique, creative solutions. Dutch Mind Masters is a celebration of human creativity, showing what great minds can do."

During the event, held from 3 to 5 June 2019 at the Amsterdam RAI conference centre, over 250 guests participated in creating the Dutch Mind Masterpiece. And there's still a chance to own it: the painting is available to bid on through a silent auction. The proceeds from the winning bid will be donated to Hersenstichting, which invests in pioneering solutions that help prevent, cure or slow down brain disorders. Donate for a great cause and place your bid here.