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illustration by Raphaël Bartels

Welcome to a new normal.


There it was. It seemingly came out of nowhere. In just a matter of weeks, Covid-19 turned the world upside down.


The question now is: what does this mean for brands? What should you do? Should you carry on quietly, should you hold back, or should you step forward because you know you can help people in a meaningful way?


Or - do you want to get business back to normal as soon as possible? Is that even possible? Because, what is normal now?


As we all work remotely, we're finding out a lot can be done from our living rooms and bedrooms. Homeschooling seems to be working. Even ideas like universal basic income suddenly don't seem so outlandish anymore.


The rule book is basically out the window. Change is already happening. Together, we're building a new normal.


"The secret of change is to focus all of your energy, not on fighting the old, but on building the new." - Dan Millman


Creativity is powerful in moments like this. We, as a creative agency, exist to solve business problems with creativity. In these pivotal times, we can help you take a look at yourself as a brand at what you stand for and why you exist.


We can help you shift your thinking.

To focus on building the new.

To adapt to a new normal.

Now and for the long run.

We'd love to hear from you.

For a virtual coffee, contact us at

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